Some cool branding work for the Golden State Warriors 2016 playoffs—centered around a hand-painted "Strength in Numbers" logo and a flexible visual system that uses tally marks to play around with all sorts of data involving the team and its fans. By using the team's existing slogan, "Strength in Numbers," a new logo was built as an extension. The "M" in "Numbers" is signified by a tally mark for the number 5—a reference to the Warriors seeking their fifth NBA title this spring. The logo is appearing on everything from T-shirts to billboards, and the tally marks are being used in ads to celebrate lots of different Warriors numbers—like their record 73 regular-season wins this year, Stephen Curry's 402 three-pointers, the 120-decibel noise level in Oracle Arena (the loudest in the NBA) and more.