If a brand is carefully built, however, it can be strong enough to sustain almost any bad press. So--how can you make sure your personal brand is up to the Twinkie standard? Here are a few tips, courtesy of The Disney Institute, that lead to long-lasting success.

1. The Emotional Connection

The strongest way you can bond your audience to your brand is through emotion, and the best way to create that emotional component is through storytelling. When you frame your brand’s story in the right way, you reach people on a very deep level.

Twinkies, by the way, are fortunate in the fact that most of us have already crafted our own Twinkie brand story in our heads. Because they’ve been around so long, we all grew up with them; they were an integral part of many a childhood lunch. That’s why the thought of them not being around anymore elicited so much panic.

More to come...