Don’t call yourself a guru, or an expert, or a rockstar, or ninja” they say. It makes you sound pretentious. Maybe they’re right, maybe it does make you sound full of yourself.
But I'm only interested in seeing what works.
Analyzing more than five million Twitter accounts using data from Twitter Grader, it reveals that accounts that had the word “guru” in their bios had 100 more followers than the average user. Of course, the takeaway here is not that if you go and put the word “guru” in your bio you’ll instantly gain 100 more followers. But if you look at the rest of the words on the graph you’ll notice that the takeaway is: don’t be afraid to identify yourself authoritatively.
