The Original Mad Man, George Lois
In Damn Good Advice, the legendary offers some blunt counsel on how to create big ideas. Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the '50s, he dished up in-your-face campaigns for the likes of VW, the Four Seasons restaurant, and MTV. Never one to pull a punch, the adman channeled his brash attitude into some of the most provocative images of the 1960s, including now-legendary Esquire covers that took on issues of race, the Vietnam War, religion, and feminism.
Lois takes the same no-holds-barred approach to sharing his own pearly wisdom. In Damn Good Advice (for People with Talent!), the king of the one-liner offers some inspiring pointers on how to create--and sell--the big ideas while holding fast to some moral integrity. Here are some.
Inspiration exists
but it has to find you working.
It's All Going To Happen
Goodness and truth book cover
Welcome to Brand Design
Every single business faces the very same conundrum – when you’re busy servicing customers, you’re very likely not spending time marketing and promoting your brand. Strong branding is a necessity for any business. There are three primary goals we try to achieve. The first goal is to create beautiful brand which includes identity, stationery system, packaging, advertising and website. The second goal is to create multiple ways for people who need your services or products, to find you and engage with you online via social media. The third goal is to convert these people into paying customers via ecommerce. With your consistency and diligence, it will become a long term approach to optimizing your online presence and building relationships across multiple online channels. Eventually you will find the right online marketing mix for your growing business.
We have extensive experience in all aspects of branding such as branding identity, branding system, advertising, visual design, mobile friendly website, ecommerce, blog, marketing, social media, packaging, and all things that promote products and services. Thank you for stopping by.