How Is a Brand Expressed?

Depending on your business, branding can mean very different things. If you’re in the service industry, for instance, you may need to give more attention to the point of delivery, such as customer service and employee uniforms, than to the logo or website. If your business is international, you’ll need to take cultural and linguistic implications into account. And if your business exists predominantly online, there’s the issue of how your branding will work in digital environments.