Nasa branding history

Whether you’re creating a whole new brand from scratch or just refreshing your existing brand, you need to decide who will be involved in the process. For a project this crucial to your business, it’s well worth calling in the pros and hiring a branding agency. They can add value by developing your strategy and revealing game-changing insights into your marketplace, while delivering first-class design. If your budget doesn’t stretch to a full design service, their strategic input alone can prove invaluable. Even if you’ve hired an agency, you’ll also need to decide who will steer the project internally, taking on the role of brand guardian. Whether it’s you, another member of your staff or a small team, choose people who really understand the essence of your business and can contribute their time, energy, and expertise throughout the process.